Villa Merak A showcase of elegance, visual excellence and a web experience that’s modelled after what you will get in real life.
Being a young brand within the highly competitive hospitality industry, the majority of Villa Merak’s competition is established brands which have a significant foothold and recognition within the local market.
Villa Merak is a young, ultra-luxury Villa nested within the Victoria Golf & Country Resort, Rajawella, Kandy and walking distance to the Digana Golf Club, a world-class 18-hole golf course managed by the John Keells Group.
As a young brand in an incredibly competitive marketplace, Villa Merak is competing with well-established luxury hotel brands with a strong heritage and great digital storytelling, some of which have been around for over a century.
What sets Villa Merak apart from these established brands is a unique viewpoint on how modern, luxury Villa’s should be today. They bring the best of Sri Lankan traditional and contemporary luxury together by marrying heritage buildings with contemporary design. Villa Merak is a truly modern luxury Villa bringing out the best of the Sri Lanka culture and hospitality.
That is the story we strive to tell.
Research
Web Development
Web security
Continues Maintenance
Technology support
Hospitality
Our approach to the overall project was two-pronged.
Focus on building a visually stunning website that embodies the spirit of the brand accurately. Use the website as a platform that highlights the ultra-luxury Villa Merak property located in the lush green surroundings of the Victoria Golf & Country Resort, Rajawella, Kandy whilst offering easy options for a prospective guest to get all the info they need to decide their stay.
A user-first route towards the mobile version of the website, which purely focused on one-handed use, with easy scrolling on a mobile phone. This was achieved by moving the primary menu related functions towards the bottom of the screen which will reduce the amount of ‘finger-travel’ a user must complete to get across the screen to access a menu. The image gallery function was also re-engineered to give the best possible visual experience to a mobile user.
The colour palette and font selection and menu selection for the website was governed by two remarkably simple but effective principles – Elegance, and Ease.
The site primarily has only Black, White, and Grey as colours, interspersed with contrasting lush & green images of Vella Merak’s location and the stylish interior setup.
For fonts, we chose Cormorant Infant – which flows nicely across scrolls and displays well across the three primary colours used.
The menu options presented on the title page were chosen after careful consideration to the user’s journey throughout the website. The option for “Rooms +” offers you choices to pick from any of the five options available. Once picked, you are presented with an entire visual interior tour of the room – which eases your decision-making process.
A lovely website is of no use if nobody knows it is there.
A lovely website is of no use if nobody knows it is there.
To make sure Villa Merak is known, we carefully curated each section of the website with copy that used the perfect SEO keywords, aptly titled images, and tirelessly titled sections on each page.
Using effective SEO plugins, we were able to make sure Google and other leading search engines show Villa Merak (dot) Com whenever someone is looking for boutique villas or vacation stays in Sri Lanka.
We don’t just design a website for you. We create websites and systems for your business that results in more sales and faster growth!
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