Sri Lanka was one of the 1st countries in the world to open up the border for international inbound travellers
How we developed an online platform helped post-pandemic inbound travellers to easily visit Sri Lanka.
Tourism is one of Sri Lanka’s primary forex earners. The Covid-19 pandemic essentially shut down the travel & tourism industry in Sri Lanka as travel restrictions were put in place internationally to curb the spread of the virus. This combined with the already low tourism numbers in Sri Lanka caused by the Easter Attacks of 2019, ground the local industry to a virtual halt.
Develop an online portal for inbound travellers to get the COVID-19 insurance to enter and travel Sri Lanka.
Research
System Development
Reporting modules
Maintenance and improvement
Technology support
Hospitality and Government
Once the restrictions were eased, Sri Lanka was one of the 1st countries in the world to open up the border for international inbound travellers.
To retrieve Sri Lankan tourism while keeping the citizen’s of Sri Lanka safe form COVID-19, the authorities and stakeholders needed a system that would streamline the flow of travellers with utmost efficiency whilst also making sure that they are safe by monitoring their vaccination statuses.
The COVID-19 travellers insurance system involved a front-end web platform that present all the information required by any inbound traveller, along with necessary steps, a document portal that contained lists of board-approved accommodations, holiday sites, tour operators and other related service providers tourists can approach for efficient & COVID-safe service.
The key function of this system was for tourists to apply for a COVID-19 Insurance which can be applied, paid, and obtained entirely online. The system has an online payment gateway for one-stop processing, and automated email confirmation for the applicant. The system is also connected with multiple local government stakeholders.
“When designing the system, we took a mobile-first approach to ensure that the user experience was optimal on all devices”
When designing the system, we compressed a complicated process into a simple 3-step stage approach.
This approach was based on our previous experience of selling bakery items online – Rs4Mil a month. We knew that this 3-step approach was efficient and improved the user experience. In designing the system, we placed a strong emphasis on visualization, memorability, empathy, and engagement.
We wanted to create a user experience that was easy to understand and navigate, while also being memorable and emotionally engaging.
By focusing on these key areas, we were able to create a system that was both functional and enjoyable to use.
For fonts, we chose “Gotham Rounded Book” – the official font of Sri Lanka Tourism. This decision was made in order to create uniformity across the branding of Sri Lanka tourism.
By using the same font throughout all of our materials, travellers would be more likely to remember the branding as a whole. The use of a consistent font helps to create a cohesive visual identity, which is an important aspect of successful branding.
Additionally, “Gotham Rounded Book” is a modern, clean font that is easy to read and aesthetically pleasing, making it a good choice for use in a variety of materials.
By analysing and categorising the frequently asked questions (FAQs) by travellers and tour agencies, an FAQ section was added at the bottom of the website.
By doing this, we were able to reduce the number of manual queries by 80%.
This helped improve the user experience on the website, as travellers and tour agencies were able to find the information they need more quickly and easily.
It has also helped to reduce the workload for the customer service team, as they no longer had to spend as much time answering common questions.
The email templates were designed with a variety of travellers in mind, ensuring that they were user-friendly and easy to understand.
To accommodate the different languages that travellers may speak, we made sure to use simple language and clear formatting.
In addition, we used bold and larger fonts to make the emails more visually appealing and easier to read.
Overall, our goal was to create email templates that would be accessible and intuitive for all travellers.
The back end of the system comes with a powerful reporting system with multiple filters.
This allows for detailed and flexible reporting, enabling administrators to easily access the information they need.
The database structure was designed specifically to handle multiple large queries efficiently, which ensures a faster admin process. With this system in place, administrators are able to quickly and easily access the data they need, making it easier to manage and optimize the performance of the system.
The back end of the system was designed to be highly efficient and effective, providing administrators with the tools and capabilities they need to effectively manage and optimize the system.
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